Meat Up

Meat Up is a B2C pet food brand founded way back in 1985 in Rajnandgaon, Chhattisgarh. It’s one of India’s early players in pet nutrition, positioning itself as an internet-first brand that’s all about quality. They offer both fresh and cooked meals for dogs, along with safe, non-toxic toys. What makes Meat Up interesting is how long they’ve been at it. They have had over three decades of refining recipes to improve pet wellness, performance, and endurance. Their meals are prepared thoughtfully, and their toys are made to be safe for pets to chew on. On the financial side, Meat Up isn’t backed by VCs, they’re fully self-funded. According to Tracxn, the company remains unfunded but keeps chugging along as a private venture. It got registered under the legal entity Abis Exports (india) Pvt Ltd in 1998. Lately, Meat Up seems to be doubling down on its D2C presence, with more content on Instagram and a spruced-up website, suggesting they’re leaning into direct orders and building trust with pet parents. Their plan is simple: stick with what matters—nutritious food, safe toys, and a brand that’s been around the block. All in all, Meat Up is something of a quiet veteran in India’s pet food scene. No flashy funding announcements, just decades of steady presence, and that old-school consistency can mean a lot to folks who want dependable quality in their pets' meals.