Goofy Tails

Goofy Tails is an Indian direct-to-consumer (D2C) pet nutrition startup. Founded in 2021 by four entrepreneurs: Kartik Gupta, Karan Gupta, Kunal Gupta, and Ashish Kaushal, the firm is headquartered in New Delhi. It specializes in wholesome meals, freeze-dried foods, supplements, and treats for dogs and cats. The meals are formulated by veterinarians and nutritionists to be clean, preservative‑free, and highly bioavailable. Goofy Tails has built a strong presence across India's pet food ecosystem, serving over 200,000 pets through its own website, online marketplaces, and quick commerce platforms. The product range caters to various life stages of pets, starting from puppy to senior pets, along with supplementary offerings such as bone broths and supplements. Financially, the company secured a seed round of approximately $500,000 in October 2022, followed by an undisclosed Series A funding in August 2022. In June 2025, Goofy Tails raised around USD 1 million in a pre-Series A round led by Wipro Consumer Care Ventures, bringing its total funding to approximately USD 2 million. This marked the first investment by the VC arm in the pet food segment and the 15th overall from its first fund, which is now fully deployed; a second fund of INR 250 crore has been launched. This partnership with Wipro is expected to bolster its distribution network and operational capabilities.