Reliance Expands Into Pet Care With Low-Cost Waggies Pet Food Line

The FMCG division of Reliance Industries Limited (RIL), Reliance Consumer Products Limited (RCPL), has entered the pet care industry with its affordable Waggies brand.

Waggies Pro starts at Rs 249, while Waggies is priced at Rs 199. To attract new customers, the brand also offers a 100g sample pack for Rs 20.

“Waggies is designed to deliver superior value. Balancing enhanced nutrition with affordability,” said Ketan Mody, executive director of RCPL. Extra protein, prebiotics for digestion, balanced energy, and support for joint, skin, and coat health are among its key benefits.

RCPL says every pet should have access to proper nutrition, and pet parents should be able to buy high-quality products without spending too much. Waggies and Waggies Pro were developed after extensive scientific research and aim to become the first choice for pet parents looking for both quality and value.

With this launch, RCPL now enters a market already occupied by companies like Mars Petcare, which owns Pedigree and Whiskas, and Nestlé Purina from Nestlé India. Godrej Consumer Products also recently entered the space with Godrej Ninja.