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5 Best Non-Toxic Pet Toothpaste Brands for Safe Cleaning

Happy Pet

5 Min Read

21 Jul, 2025

As a pet parent, you know how chaotic it will be on bathing and brushing days.  All the splashing, running, and screaming of your pet is enough to make you tired for a whole week.

But did you know? You are saving your pet from 80% disease with this chaotic routine.

According to Dr. Jim Strickland, Extension Service Vet, your pet's mouth is critical to its overall health care… By age three, 80% of dogs and 70% of cats show signs of dental disease.

The most common diseases in dogs and cats are gum-related diseases. Diseases like gingivitis cause inflammation and affect other internal organs.

Besides, what kind of pet toothpaste you use also affects your pet’s overall health. Here is a blog about what a Non-toxic pet toothpaste is, why you need it, what to look for when buying it, and our top 5 non-toxic pet toothpaste brands recommendation.

What Is Non-Toxic Pet Toothpaste?

Non-toxic pet toothpaste is formulated particularly for pets’ oral hygiene and is safe to digest. 

Like humans, pets don’t work on the principle of “Rinse and spit”. We can’t stop them from eating the toothpaste. 

So, it’s important to make sure your pet’s toothpaste is toxin-free. 

Why You Need A Non-Toxic Pet Toothpaste?

Harsh artificial pet toothpaste ingredients will irritate your pet’s stomach and cause conditions like indigestion or severe liver problems.

Especially, the toothpastes made for humans contain ingredients like Xylitol or fluoride. They cause a sudden drop in a dog’s blood sugar levels (hypoglycaemia). This will cause seizures, liver failure, or worse, death.

So, it's our responsibility to ensure the ingredients in our dog or cat toothpaste are safe for our pet’s overall health.

What To Look For When Buying A Pet Toothpaste?

Before buying a pet toothpaste, you need to understand the role and importance of key ingredients in a toothpaste. Your pet’s toothpaste should ensure safety, fresh breath, and tartar/plaque removal.

A Good Toothpaste Will Have - 

  • Cleansing and plaque removal A sticky film in your pet’s teeth called plaque is the one responsible for causing gingivitis and periodontitis. Ensure that your pet’s toothpaste contains ingredients to remove plaque without abrasion.
  • Antimicrobial and Natural enzymes Enzymes and antimicrobial agents will fight bacteria in your pet’s teeth and keep them clean for a long time without the help of harsh artificial chemicals.
  • Fresh and FlavorfulMany pet toothpaste brand introduces different flavors like poultry and fish to encourage pets to actively participate in brushing. This eases up your pet’s brushing routine
  • VOHC Seal Make sure your pet’s toothpaste is Veterinary Oral Health Council (VOHC) approved. They review products to ensure the safety of your pet and plaque control in pets.

Dog Toothpaste And Brush vs Cat Toothpaste: Let’s Compare

Cats and dogs are different species. So, they have different needs, and they want different pet toothpaste. 

It’s important to keep in mind when buying a dog toothpaste and toothbrush, or a cat toothpaste.

Top 5 Best Non-Toxic Pet Toothpaste Brands

We know how much hassle it is to find the right Non-toxic toothpaste. So, we curated a list of the top 5 best Pet toothpaste brands in 2025 with the help of fellow pet parents.

1. Virbac Pet toothpastes

Virbac is a French company founded in 1968 by a veterinarian family. Their Pet toothpastes are formulated with a double unique-enzyme system that effectively removes tartar/plaque buildup.

Suitable for: They have pet toothpastes for both dogs and cats

Pros:

  1. No toxic ingredients like foaming agents or fluoride. So, it's safe for your pets.
  2. Available in five different flavors such as poultry, beef, malt, seafood, vanilla, and mint.
  3. They won’t stain your dog or cat’s fur.

Cons:

  1. Expensive compared to other pet toothpastes.
  2. No VOHC seal, still, many pet parents and veterinarians recommended this brand.

Our top pick of pet toothpaste from this brand is Virbac C.E.T. Enzymatic Toothpaste.

2. Petsmile pet toothpaste

Petsmile toothpastes are formulated with Calprox. They stop plaque/tartar buildup by gently dissolving protein pellicle. They improve your pet’s gum health and leave fresh breath.

Suitable for: Both dogs and cats.

Pros:

  1. They are Veterinary Oral Health Council (VOHC) approved.
  2. Their ingredients are safe for human consumption.
  3. They have vegan-friendly options.

Cons:

  1. They are Expensive.
  2. Available in selected online stores in India.

Our top pick of pet toothpaste from this brand is Petsmile Professional Pet Toothpaste.

3. Arm & Hammer

The Arm & Hammer brand uses baking soda as its core ingredient in all its toothpastes for pets. Plus, they include enzymes to fight plaque buildup. They are an American brand but are available in India.

Suitable for: Available for both cats and dogs.

Pros:

  1. Their ingredients can be swallowed by dogs and cats.
  2. Pet parents said their pets loved the flavour.

Cons:

  • They are NOT Veterinary Oral Health Council (VOHC) approved.
  • They are expensive.

Our top pick of pet toothpaste from this brand is Arm & Hammer Charcoal Bright Toothpaste (For Dogs).

4. Trixie Dental care

The Trixie brand has delivered pet care products since 1974. Their toothpastes are available in tea tree oil and cheese flavor. Their toothpaste formula keeps the teeth free from plaque buildup and clean.

Pros:

  1. Many pet parents like the aroma, and their pets love the taste.
  2. It fights better against bad breath if used regularly.
  3. Compared to other brands, they are more affordable and come in high quantities.

Cons:

  1. Some dogs don’t like the mint flavour.
  2. They don’t have any enzymatic formulation.

Our top pick of pet toothpaste from this brand is Trixie Dog Toothpaste with Mint, Oral Care

5. Breedo

Breedo is an Indian pet care brand. They are known for their cool mint toothpaste for dogs. Their dog toothpaste and brush are formulated with enzymes. They give a fresh breath and brighter teeth.

Suitable for: Dogs

Pros:

They are cost-effective and available from ₹170 in online stores.

  1. They work on an enzymatic formula, so they remove plaque effectively.
  2. Plus, they come with a toothbrush.

Cons:

  1. Sometimes, the brush bristles are too hard.
  2. They contain essential oils which is harmful to cats.

 Our top pick of dog toothpaste from this brand is Breedo Cool Mint Toothpaste.

Can I Use Dog toothpaste Homemade?

Yes and no. You can use homemade dog toothpaste for mild cleaning. But, for plaque removal, you need a veterinarian-approved pet toothpaste. Use natural ingredients like coconut oil, turmeric, and baking soda. However, too much baking soda will affect your pet’s stomach.

And, avoid human toothpaste at all costs.

Where Can I Buy Branded Pet Toothpaste?

You can buy them on online ecommerce platforms like Supertails, Petdentist, Flipkart, Heads-up for Tails and Amazon.

Conclusion

Finding the right dog toothpaste and toothbrush or cat toothpaste will take some time Even if they chew your favourite things, it’s our responsibility to preserve bright, white, happy smiles.

Happy Pet

written by

Happy Pet Team

Author

Team Happy Pet is a passionate collective of pet experts, enthusiasts, and advocates dedicated to sharing trusted and insightful content. Our cont…

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