Freshwoof

FreshWoof is a B2C pet food brand founded in 2019 by Saakshi Sharma and Tejwinder Singh, based in Jaipur. It launched with a clean mission: feed dogs plant‑based, vet‑formulated meals that are gentle on digestion and free of preservatives. FreshWoof’s recipes are packed with superfoods like chickpeas, turmeric, oats, and pumpkin and are gently baked or cooked to preserve nutrients. The best part? They come in recyclable packaging. Unlike other brands, it’s vegan–dog food made from human‑grade, AAFCO‑compliant ingredients, aiming to reduce environmental impact (90% less emissions, 75% less land use vs meat food). They’ve sold over 20,000 meals to date, attracting pet parents looking for ethical nutrition. On the financial side, FreshWoof raised USD 36.5K in a pre‑seed round from ten investors, including Marwari Catalysts and Munisuvrat Venture. That seed funding has gone into boosting production capacity, marketing, and building its online D2C storefront. FreshWoof stays true to a direct‑to‑consumer model, ordering happens online, and food arrives at your door. The team is using their funding to deepen distribution across India and develop new plant‑based formulas. With their eco‑friendly angle and focus on pet wellness, FreshWoof is carving out a niche in India’s growing clean‑pet‑food space.