Hari Shankar on Fixing India’s Low-Trust Pet Food Market

Raised among 20+ dogs and rooted in pet food manufacturing since 1997, Hari Shankar now leads Pets of Paradise with a mission to bring clean, Indian-style nutrition and better education to a fast-growing but low-trust pet industry.

Happy Pet

4 Min Read

25 Nov, 2025

insside pets of paradise with hari shakar episode 3

Image source: Happy Pet

Conclusion

Hari Shankar’s journey shows how lifelong passion, industry experience, and a mission-driven mindset can reshape pet care in India. His work at Pets of Paradise champions clean nutrition and smarter, tech-enabled solutions for a healthier future for pets.

written by

Happy Pet Team

Author

Team Happy Pet is a passionate collective of pet experts, enthusiasts, and advocates dedicated to sharing trusted and insightful content. Our contributors include experienced pet parents, dedicated fosters, stray dog community workers, seasoned vets, aquarists specializing in aquatic pet care, and bird caretakers who nurture and cultivate avian well-being. We also collaborate with Subject Matter Experts (SMEs) in pet nutrition, behavior, exercise, and training to provide well-researched, practical guidance for pet owners. From cat lovers and dog trainers to bird enthusiasts and aquarium specialists, our diverse expertise helps every pet thrive. Whether you're looking for expert guidance or just a dose of pet-loving joy, Team Happy Pet is your go-to source for all things pets!

Must readPet podcast

Startup Stories

podcast

A Lifetime of Veterinary Excellence: The Journey of Dr. Dheeraj B. Kashyap

Founder, Indira Pet Clinic | Founder, Veterinary Practitioners Association of Karnataka | Former President & Secretary, Bangalore Kennel Club

15 Dec 2025

Startup Stories

podcast

The Reality of Pet-Friendly India: The Journey of Cani Life’s Vinoop

From managing dog boarding facilities to building holistic, plant-based supplements, Cani Life founder Vinoop sheds light on the gaps in pet wellness, parent anxiety, and the reality of India’s so-called “pet-friendly” spaces and how he hopes to change them.

15 Dec 2025

a conversation with Manaal from Tailblaze about carb free pet food

Startup Stories

podcast

From Tech to TailBlaze: The Fight Against India’s Carb-Heavy Pet Food

With India home to 42M pets and zero pet-food regulations, Manaall Maniyar left a ₹72L tech job to build TailBlaze—creating clean, protein-rich food that tackles the 45–55% carb crisis in kibble and aims to extend pets’ lives by 3–5 years.

17 Nov 2025

Startup Stories

podcast

Bhanu Chandra the First to Expose 50-Crore Dog Celebrity Satish Cadabom

This Pets Are Family episode dives into Banuchandra’s evolution from engineer to pet industry advocate, highlighting his push for Pet ID systems, ethical breeding, spirulina nutrition, and data-led welfare reforms.

31 Oct 2025