Hari Shankar on Fixing India’s Low-Trust Pet Food Market

Raised among 20+ dogs and rooted in pet food manufacturing since 1997, Hari Shankar now leads Pets of Paradise with a mission to bring clean, Indian-style nutrition and better education to a fast-growing but low-trust pet industry.

Happy Pet

4 Min Read

25 Nov, 2025

insside pets of paradise with hari shakar episode 3

Image source: Happy Pet

Conclusion

Hari Shankar’s journey shows how lifelong passion, industry experience, and a mission-driven mindset can reshape pet care in India. His work at Pets of Paradise champions clean nutrition and smarter, tech-enabled solutions for a healthier future for pets.

written by

Happy Pet Team

Author

Team Happy Pet is a passionate collective of pet experts, enthusiasts, and advocates dedicated to sharing trusted and insightful content. Our contributors include experienced pet parents, dedicated fosters, stray dog community workers, seasoned vets, aquarists specializing in aquatic pet care, and bird caretakers who nurture and cultivate avian well-being. We also collaborate with Subject Matter Experts (SMEs) in pet nutrition, behavior, exercise, and training to provide well-researched, practical guidance for pet owners. From cat lovers and dog trainers to bird enthusiasts and aquarium specialists, our diverse expertise helps every pet thrive. Whether you're looking for expert guidance or just a dose of pet-loving joy, Team Happy Pet is your go-to source for all things pets!

Must readPet podcast

Animal Rescue

podcast

From Rescue Shelters to Elite Dog Training: The Journey of Tara James

Founder — Canine Synergy & Anarchy K9 Canine Behaviour Specialist & Working Dog Trainer

15 Dec 2025

Startup Stories

podcast

The Reality of Pet-Friendly India: The Journey of Cani Life’s Vinoop

From managing dog boarding facilities to building holistic, plant-based supplements, Cani Life founder Vinoop sheds light on the gaps in pet wellness, parent anxiety, and the reality of India’s so-called “pet-friendly” spaces and how he hopes to change them.

15 Dec 2025

Manjunath Reddy from Pet First shared his inspiring journey

Startup Stories

podcast

From Night Shifts Abroad to Shaping India’s Pet Care Ecosystem

From a cramped childhood home in Bangalore to night shifts in New Zealand and 20 electronic stores abroad, Manjunath Reddy’s journey led him back to India to build Pet Warehouse, Pet First Hospitals, and the Pet First App—an ethical, affordable pet care ecosystem inspired by his dog Chippy.

02 Dec 2025

a conversation with Manaal from Tailblaze about carb free pet food

Startup Stories

podcast

From Tech to TailBlaze: The Fight Against India’s Carb-Heavy Pet Food

With India home to 42M pets and zero pet-food regulations, Manaall Maniyar left a ₹72L tech job to build TailBlaze—creating clean, protein-rich food that tackles the 45–55% carb crisis in kibble and aims to extend pets’ lives by 3–5 years.

17 Nov 2025