AllMedia & Resources

A no-fluff, experience-driven roadmap to validating, building, funding, and scaling pet tech products in India - with speed, trust, and real market insight.

A Journey of Compassion, Resilience, and Healing Through Canine Companionship

The Chef-Turned-Nutritionist Challenging the Kibble Giants and Advocating for Fresh, Science-Backed Canine Nutrition across India.

Spotlighting women entrepreneurs leading India’s pet industry with purpose and innovation

From managing dog boarding facilities to building holistic, plant-based supplements, Cani Life founder Vinoop sheds light on the gaps in pet wellness, parent anxiety, and the reality of India’s so-called “pet-friendly” spaces and how he hopes to change them.

Founder, Indira Pet Clinic | Founder, Veterinary Practitioners Association of Karnataka | Former President & Secretary, Bangalore Kennel Club

From a cramped childhood home in Bangalore to night shifts in New Zealand and 20 electronic stores abroad, Manjunath Reddy’s journey led him back to India to build Pet Warehouse, Pet First Hospitals, and the Pet First App—an ethical, affordable pet care ecosystem inspired by his dog Chippy.

Raised among 20+ dogs and rooted in pet food manufacturing since 1997, Hari Shankar now leads Pets of Paradise with a mission to bring clean, Indian-style nutrition and better education to a fast-growing but low-trust pet industry.

With India home to 42M pets and zero pet-food regulations, Manaall Maniyar left a ₹72L tech job to build TailBlaze—creating clean, protein-rich food that tackles the 45–55% carb crisis in kibble and aims to extend pets’ lives by 3–5 years.

Explore exciting career options in India’s fast-growing pet industry — from design and marketing to tech and content creation

From a US tax career to building a clean pet-treat brand, Ashmitha’s journey shows how a first-time pet parent, a ₹5,000 dehydrator, and a backyard setup grew into Wags & Paws—a fully bootstrapped, community-driven business with 2,200+ orders.

This Pets Are Family episode dives into Banuchandra’s evolution from engineer to pet industry advocate, highlighting his push for Pet ID systems, ethical breeding, spirulina nutrition, and data-led welfare reforms.